Thoughts on Growth Marketing
It’s been said by a lot of people smarter than me that “Growth is a team sport.” That means everyone needs to be involved in order for your company to “win.” At Paubox, we failed at getting everyone involved early on, and it’s still tough.
Rick Kuwahara
It’s been awhile since I’ve last posted and there’s been a good reason. I finally went full-time working for Paubox in January this year. That meant goodbye to trying to grow a startup in the evenings after the kids went to bed, or trying to sneak in time on the weekends. I still work in the evenings, but it’s [...]
Rick Kuwahara
We all know how great Facebook targeting has become over the past few years, but are you really getting everything you can from it? With all the options available at your fingertips, there are literally thousands of ways you can target potential customers. Here are four custom Facebook audiences you should give a try. But first… [...]
Rick Kuwahara
Y Combinator founder Paul Graham is often cited for his essay “Do Things that Don’t Scale.” This is rightly a great mantra for the initial growth strategy of any startup. And often what doesn’t scale is found offline. Yet, if you take a look at any of the thousands of lists of best growth hacks or top marketing [...]
Rick Kuwahara
I have posted before about binge watching videos from past 500 Startups Marketing Hell Weeks, but this past week was totally different. The reason was because Paubox is a proud part of Batch 18! I wasn’t able to physically be at MHW because my wife and I welcomed our beautiful daughter a couple weeks ago (girl #3), but that still [...]
Rick Kuwahara
After welcoming our third daughter into the world a couple weeks ago, I’ve been spending a lot of time at home on paternity leave. This meant a lot of Mr. Mom time for me, as my older girls (6 and 3), were both home all day until school starts in August. This included trying to get our rambunctious 3 year old down for a nap [...]
Rick Kuwahara
We have some big things happening at Paubox that I can’t wait to announce soon, and that’s caused me to be in reflection mode lately. This is especially true as we’ve gained momentum in raising our seed round and are planning our strategy to scale. So I took a look at some of the great growth marketers I admire (a handy [...]
Rick Kuwahara
I just discovered Anum Hussain’s blog and it’s freaking great (a no-brainer add to the Growth List). Anum (we’re on a first name basis) is a senior growth marketer at Sidekick by Hubspot. What makes her blog so different is that she only posts her presentations, not the typical type of content a blog is built around. [...]
Rick Kuwahara
You don’t need statistical significance to make data informed decisions. In fact, it may be slowing down your growth. While I do think you should get statistical significance when you can, for a lot of startups this could mean a long wait because there’s not enough data available. This is especially bad when you consider the [...]
Rick Kuwahara
I came across another gem of an article that was shared with the Growthhackers.com community recently (a big reason why their a must join community on my Growth List). The article was written by Shanelle Mullin of ConversionXL and talked about High Velocity Testing (or High Tempo Testing) and if moving fast was really an essential for [...]
Rick Kuwahara