Thoughts on Growth Marketing
You don’t need statistical significance to make data informed decisions. In fact, it may be slowing down your growth. While I do think you should get statistical significance when you can, for a lot of startups this could mean a long wait because there’s not enough data available. This is especially bad when you consider the [...]
Rick Kuwahara
I’m a big believer in buyer personas and how gaining insight into your ideal customer informs a lot of your marketing decisions. A lot of that insight comes from understanding psychology for growth marketing. For example, understanding how to use decoy pricing on your pricing page can help drive conversions on the plan you want. [...]
Rick Kuwahara
We are in a good place right now at Paubox – we have too many leads coming in and are having a hard time keeping up with onboarding new customers. So, of course we’re going to try and turn up sales even more. It goes back to testing and seeing how we can optimize our workflows and what our team can really handle. Everyone [...]
Rick Kuwahara
Hiten Shah did a talk where he showed this on the slide: Process > Tactics The reason being that having good processes or growth frameworks makes growth scaleable and repeatable. At Paubox, we are in a weird place right now as we actively aren’t looking to grow because we don’t have the manpower to close the leads coming [...]
Rick Kuwahara
Here’s my growth marketing list. This is just a few of my favorite online resources, including the best growth experts to follow, blogs to read, videos to watch, and communities to join. I’ll be adding to this over time, so bookmark this page! I know I missed stuff, so feel free to call me out at: rick(at)rickkuwahara.com [...]
Rick Kuwahara