Rick Kuwahara
I may not be in 500 Startups, but I feel like I went through Marketing Hell Week after binge watching a ton of their videos on Youtube. Here are a few of my favorites.
A/B Testing for Startups with Hiten Shah
You know it’s going to be good when Hiten Shah takes the mic. He calls the preso “Always be testing” and he immediately sets the tone by taking the temperature of the room on who is actually using A/B tests. Goes into a lot of good stuff on metrics, frameworks, processes and of course, testing.
Funnel Optimization with Ryan Deiss
I’ve been obsessed with funnels lately, so this talk from Ryan Deiss was gold for me. He knows a little about digital marketing, hence knowing a lot about funnels. You can’t survive in any type of online business without optimizing your funnel. Guess what, more great processes here. Hmmm, I sense a theme going on with these videos.
Search Engine Marketing (SEM) with Samir Patel
More processes! Yes! A great talk from Samir Patel on how you can optimize your SEM strategy and tactics. I don’t want to get too much into it, but just get your notebook (or Evernote) ready.
Email Marketing for Startups with Susan Su
Ok, this is from last year’s 500 Startups Marketing Hell Week, but I had to include it because it’s an oldie but a goodie. This talk from Susan Su is chock full of great info that you can use TODAY to improve your email marketing.
