You don’t need statistical significance to make data informed decisions. In fact, it may be slowing down your growth. While I do think you should get statistical significance when you can, for a lot of startups this could mean a long wait because there’s not enough data available. This is especially bad when you consider the [...]
Rick Kuwahara
I came across another gem of an article that was shared with the Growthhackers.com community recently (a big reason why their a must join community on my Growth List). The article was written by Shanelle Mullin of ConversionXL and talked about High Velocity Testing (or High Tempo Testing) and if moving fast was really an essential for [...]
Rick Kuwahara
I’m a big believer in buyer personas and how gaining insight into your ideal customer informs a lot of your marketing decisions. A lot of that insight comes from understanding psychology for growth marketing. For example, understanding how to use decoy pricing on your pricing page can help drive conversions on the plan you want. [...]
Rick Kuwahara
I may not be in 500 Startups, but I feel like I went through Marketing Hell Week after binge watching a ton of their videos on Youtube. Here are a few of my favorites. A/B Testing for Startups with Hiten Shah You know it’s going to be good when Hiten Shah takes the mic. He calls the preso “Always be testing” and he [...]
Rick Kuwahara
Here’s my growth marketing list. This is just a few of my favorite online resources, including the best growth experts to follow, blogs to read, videos to watch, and communities to join. I’ll be adding to this over time, so bookmark this page! I know I missed stuff, so feel free to call me out at: rick(at)rickkuwahara.com [...]
Rick Kuwahara