I just discovered Anum Hussain’s blog and it’s freaking great (a no-brainer add to the Growth List). Anum (we’re on a first name basis) is a senior growth marketer at Sidekick by Hubspot. What makes her blog so different is that she only posts her presentations, not the typical type of content a blog is built around. [...]
Rick Kuwahara
A lot has been said about why you need to build a buyer persona for your business. Knowing who your customers are and how your product/service solves their problems is the foundation of any good growth plan. Great buyer personas help keep you grounded and informs a lot of your growth decisions, from prioritizing product features to [...]
Rick Kuwahara
We are in a good place right now at Paubox – we have too many leads coming in and are having a hard time keeping up with onboarding new customers. So, of course we’re going to try and turn up sales even more. It goes back to testing and seeing how we can optimize our workflows and what our team can really handle. Everyone [...]
Rick Kuwahara
Here’s my growth marketing list. This is just a few of my favorite online resources, including the best growth experts to follow, blogs to read, videos to watch, and communities to join. I’ll be adding to this over time, so bookmark this page! I know I missed stuff, so feel free to call me out at: rick(at)rickkuwahara.com [...]
Rick Kuwahara
When I started working with Paubox as the first marketing hire, it was just three of us meeting at a since-shut-down cafe in Chinatown. We were the very definition of bootstrapped with no money and barely a website. So it should probably be no surprise that SEO was going to be a big driver of leads for us. I was familiar with traditional [...]
Rick Kuwahara