We all know how great Facebook targeting has become over the past few years, but are you really getting everything you can from it? With all the options available at your fingertips, there are literally thousands of ways you can target potential customers. Here are four custom Facebook audiences you should give a try. But first… [...]
Rick Kuwahara
Y Combinator founder Paul Graham is often cited for his essay “Do Things that Don’t Scale.” This is rightly a great mantra for the initial growth strategy of any startup. And often what doesn’t scale is found offline. Yet, if you take a look at any of the thousands of lists of best growth hacks or top marketing [...]
Rick Kuwahara
I have posted before about binge watching videos from past 500 Startups Marketing Hell Weeks, but this past week was totally different. The reason was because Paubox is a proud part of Batch 18! I wasn’t able to physically be at MHW because my wife and I welcomed our beautiful daughter a couple weeks ago (girl #3), but that still [...]
Rick Kuwahara
After welcoming our third daughter into the world a couple weeks ago, I’ve been spending a lot of time at home on paternity leave. This meant a lot of Mr. Mom time for me, as my older girls (6 and 3), were both home all day until school starts in August. This included trying to get our rambunctious 3 year old down for a nap [...]
Rick Kuwahara
You don’t need statistical significance to make data informed decisions. In fact, it may be slowing down your growth. While I do think you should get statistical significance when you can, for a lot of startups this could mean a long wait because there’s not enough data available. This is especially bad when you consider the [...]
Rick Kuwahara
I’m a big believer in buyer personas and how gaining insight into your ideal customer informs a lot of your marketing decisions. A lot of that insight comes from understanding psychology for growth marketing. For example, understanding how to use decoy pricing on your pricing page can help drive conversions on the plan you want. [...]
Rick Kuwahara
A lot has been said about why you need to build a buyer persona for your business. Knowing who your customers are and how your product/service solves their problems is the foundation of any good growth plan. Great buyer personas help keep you grounded and informs a lot of your growth decisions, from prioritizing product features to [...]
Rick Kuwahara
We are in a good place right now at Paubox – we have too many leads coming in and are having a hard time keeping up with onboarding new customers. So, of course we’re going to try and turn up sales even more. It goes back to testing and seeing how we can optimize our workflows and what our team can really handle. Everyone [...]
Rick Kuwahara
Hiten Shah did a talk where he showed this on the slide: Process > Tactics The reason being that having good processes or growth frameworks makes growth scaleable and repeatable. At Paubox, we are in a weird place right now as we actively aren’t looking to grow because we don’t have the manpower to close the leads coming [...]
Rick Kuwahara
Here’s my growth marketing list. This is just a few of my favorite online resources, including the best growth experts to follow, blogs to read, videos to watch, and communities to join. I’ll be adding to this over time, so bookmark this page! I know I missed stuff, so feel free to call me out at: rick(at)rickkuwahara.com [...]
Rick Kuwahara