Data informed, people driven growth marketer.
Pricing is hard. Pricing for a startup is even harder. Most people I’ve talked to come up with their pricing by guessing and throwing darts based on cost-plus or competitor research. But that is typically the worst way to maximize revenue and you’ll often leave yourself in a reactionary position and leaving money on the [...]
Rick Kuwahara
I’m a big believer in buyer personas and how gaining insight into your ideal customer informs a lot of your marketing decisions. A lot of that insight comes from understanding psychology for growth marketing. For example, understanding how to use decoy pricing on your pricing page can help drive conversions on the plan you want. [...]
Rick Kuwahara
A lot has been said about why you need to build a buyer persona for your business. Knowing who your customers are and how your product/service solves their problems is the foundation of any good growth plan. Great buyer personas help keep you grounded and informs a lot of your growth decisions, from prioritizing product features to [...]
Rick Kuwahara
We are in a good place right now at Paubox – we have too many leads coming in and are having a hard time keeping up with onboarding new customers. So, of course we’re going to try and turn up sales even more. It goes back to testing and seeing how we can optimize our workflows and what our team can really handle. Everyone [...]
Rick Kuwahara
Hiten Shah did a talk where he showed this on the slide: Process > Tactics The reason being that having good processes or growth frameworks makes growth scaleable and repeatable. At Paubox, we are in a weird place right now as we actively aren’t looking to grow because we don’t have the manpower to close the leads coming [...]
Rick Kuwahara
I may not be in 500 Startups, but I feel like I went through Marketing Hell Week after binge watching a ton of their videos on Youtube. Here are a few of my favorites. A/B Testing for Startups with Hiten Shah You know it’s going to be good when Hiten Shah takes the mic. He calls the preso “Always be testing” and he [...]
Rick Kuwahara
Here’s my growth marketing list. This is just a few of my favorite online resources, including the best growth experts to follow, blogs to read, videos to watch, and communities to join. I’ll be adding to this over time, so bookmark this page! I know I missed stuff, so feel free to call me out at: rick(at)rickkuwahara.com [...]
Rick Kuwahara
When I started working with Paubox as the first marketing hire, it was just three of us meeting at a since-shut-down cafe in Chinatown. We were the very definition of bootstrapped with no money and barely a website. So it should probably be no surprise that SEO was going to be a big driver of leads for us. I was familiar with traditional [...]
Rick Kuwahara
Hey there. I’m Rick Kuwahara. I consider myself a data informed, people driven marketer. What the hell does that mean? I think data is important to understand what is going on, where insights into people helps give you the why. Numbers have no meaning without insights. I recently quit a secure job leading acquisition for a publicly [...]
Rick Kuwahara